Siemens Enterprise Communications Becomes Unify

UNIFY Company officials are partnering the rebranding move with a more aggressive push for its new Project Ansible UC platform.

Siemens Enterprise Communications is now Unify, a rebranding effort three years in the making. At simultaneous events in New York City and Munich, executives with the unified communications company unveiled the new name and released more details of Project Ansible, a UC platform first introduced in June. Along with the events in New York and Germany, Unify executives said the company is launching an aggressive campaign to increase awareness of the new name, including advertising both online and in print across business, trade and industry publications in such markets as the United States, Germany, Great Britain and Brazil. The new name lets the company—which is jointly owned by Siemens and investment group Gores Group and created in 2008—differentiate itself from the wide range of products that Siemens sells, from air conditioning units to medical equipment. read more

By Jeffrey Burt